logo
HomeSite Map

barometer.multiple-media.com

Français
 
MMCM Access
Indice Secor Commerce 2003 | multiple-media.com

en savoir plus

QUEBEC'S TOP 25 B2C WEB SITES


In 2003, multiple-media.com was asked – for a second year in a row – to participate in the SECOR-Commerce evaluation of the 25 Best Business-to-Consumer Web sites in Quebec. The event accompanied a "Best of " list which draws increasing attention every year.

Over the months, Renato Cudicio, President of multiple-media.com, and Nadine Ozkan, usability expert at multiple-media.com, tackled the task of rating 50 eligible Web sites according to criteria established by Commerce magazine to evaluate Web Experience.

The leaders for Web Experience were:

This Top 5 was slightly different to from the final results, since Web Experience is only one out of three criteria that are taken into account to establish the SECOR-Commerce list, the two other being Value Creation and Technology (See the chart further down, for the final results.)

Overall, Quebec Web sites are getting better every year! This means that bell.ca, for example, took a drop from first to fourth place simply because of the way the quality of the Web sites rated improved over the last year.

Underlying this is the fact that the stakes are high: first of all, in 2004 some 20 million Web sites were be vying for the consumers' attention; Second – as underlined by Renato Cudicio during his speech – half of the people leave Web sites before they are through visiting them, usually because they find them too troublesome or too complex.

 
indice secor-commerce  

Therefore, now more than ever Web sites must be efficient, user-friendly and fun to visit: these three criteria are increasingly acknowledged for their strategic value, gradually overriding flashy razzmatazz and technology for technology's sake.

This explains why Web usability is seen as increasingly important. Said Cudicio: "Usability is the ultimate test. A Web site can have the greatest added value and the greatest technology, but if the interactivity does not match a client's expectations, all those investments can go up in smoke in just one click."

Read the article about the Top 25 B2C Québec Web sites >(French only, pdf 706 Kb) published in Commerce magazine.
Desjardins.com, 2003 Top 25 Winner
 
 

 

Rang
Société
  

Index

Global
 
1
 Mouvement des Caisses Desjardins
2.7
2.5
2.5
3
3
2.5
2.34
1.8
2.4
2
2.5
3
2.558
2
 Rona
2.2
2.5
2.5
2
2
2
2.76
2.6
2.8
2.6
2.8
3
2.422
3
 Réno-Dépôt
2.4
2.5
3
2
2
2.5
2.38
2.1
2.5
2.4
2.4
2.5
2.392
4
 BCE
2.3
2.5
2.5
2
2
2.5
2.47
2.4
2.6
2.5
2.7
2.2
2.366
5
 Microcell Télécommunications
2.1
2
2
2
2
2.5
2.73
2.8
2.9
2.5
2.6
3
2.354
6
 Desjardins Sécurité Financière
2.2
2.5
2.5
1.5
2.5
2
2.42
1.9
2.6
2.3
2.4
3
2.289
7
 Air Canada
2.1
2
2
2.5
1.5
2.5
2.51
2.3
2.7
2.2
2.5
3
2.262
8
 Gaz Métro
2.1
2
2.5
1.5
2
2.5
2.38
2.4
2.7
2.4
2.5
2
2.213
9
 Métro
1.9
1.5
2.5
2
1.5
2
2.67
2.8
2.9
2.6
2.6
2.5
2.207
10
 Vidéotron
2
2.5
2
1.5
1.5
2.5
2.41
2.6
3
2.5
2.5
1.5
2.166
11
 Québécor
2
2
2.5
2
1.5
2
2.35
2.1
2.6
2.4
2.4
2.2
2.139
12
 Groupe promutuel
2
2.5
2
1
2.5
2
2.3
1.9
2.9
2.2
2.1
2.3
2.121
13
 Molson
2
2.5
2.5
2
1.5
1.5
2.18
2.2
2.7
2.2
2.5
1.4
2.071
14
 Transat A.T.
1.9
2.5
2
1.5
1.5
2
2.25
2.1
2.5
2.2
2
2.4
2.042
15
 Cogeco
1.9
2
2
1.5
1.5
2.5
2.21
1.9
2.7
2.1
2
2.3
2.024
16
 BNC
1.8
2
2
1.5
1.5
2
2.31
2.1
2.6
2.3
2
2.6
2.005
17
 La Senza
1.9
2
2.5
1.5
1.5
2
2.15
1.9
2.6
2.4
1.9
2
2.002
18
 Reitmans (Canada)
1.7
2
1.5
1.5
2
1.5
2.41
2.2
2.8
2.3
2.2
2.5
1.983
19
 Bombardier Inc.
1.8
2.5
2.5
2
1
1
2.24
2
2.5
2.4
2.4
2
1.976
20
 L'Oréal Canada
1.7
1
2
2
1.5
2
2.3
2.3
2.4
2.4
2
2.5
1.941
21
 Banque Laurentienne
1.7
2
2
1.5
1.5
1.5
2.27
2.1
2.6
1.9
2.3
2.6
1.930
22
 Les Ailes de la mode
1.7
1.5
2
1.5
2
1.5
2.26
2.1
2.3
2.5
2.3
2
1.923
23
 Saputo
1.8
2
2.5
1.5
1.5
1.5
2.1
2.3
2.7
2.1
2.3
1
1.919
24
 Van Houtte
1.6
2
2
1
1.5
1.5
2.29
2.4
2.5
2.3
2.1
2.2
1.877
25
 Financière Banque Nationale
1.6
1.5
2
1.5
1.5
1.5
2.29
1.9
2.6
1.8
2.2
3
1.875
 

 

© multiple-media 2009. All rights reserved. | About us | Powered by MMCM