Van Houtte’s 90thanniversary: multiple-media.com Creates a Viral-Pyramidal Contest Website

Van Houtte, created in 1919, is celebrating 90 years of existence! Among other events, it has asked multiple-media.com to develop a special promotional website hosting a special contest.  This “90th Anniversary” celebration contest, which is both viral and pyramidal, is powered by the Montreal web agency’s proprietary Viral Contest Solution, MMCM-VCS.

The concept is both simple and dramatically efficient. Participants are encouraged to invite friends to enter the contest and every time someone they’ve invited enters the contest they earn a new chance of winning. This gives people a motivation to forward the information about the contest to as many people as possible (viral). In this case, they also get a new chance of winning every time a person who has been invited by someone they’ve invited enters the contest, and so on (pyramidal).

Of course, the earlier a person participates and the larger her network, the better her chances of winning. Such an event contains all the ingredients to snowball and attain considerable proportions!  MMCM-VCS is the ideal tool to support the complex online logistics of such an operation.

The contest ends December 11, 2009. Prizes are an “ultimate culinary experience for two in Paris” and a pastry lesson in their own home with a personal chef. Visit the contest website at www.vanhouttecelebrations.com.

MMCM-VCS
Based on well-known marketing techniques MMCM-VCS is an off-the-shelf solution that leverages social networks to enhance brand awareness or achieve other promotion objectives. The visual aspect of the interface can be easily customized to fit specific corporate design standards.