Strategic mandate for NAV CANADA

A private sector, non-share capital corporation, NAV CANADA co-ordinates the safe and efficient movement of aircraft in Canadian domestic airspace and international airspace assigned to Canadian control. It provides air traffic control, flight information, weather briefings, aeronautical information, airport advisory services, and electronic aids to navigation.

NAV CANADA operates one of the world's most advanced and secure civil air navigation system (ANS), with facilities that include 7 area control centres and over 100 airport control towers and flight service stations.

With an increasing number of clients turning to the Internet for different types of business applications, NAV CANADA aims to upgrade its Web services with a user-centric focus.

multiple-media.com's mandate involves providing key analyses, based on various tools - such as ethnographic studies - in order to contribute to NAV CANADA's long-term Web strategy (three to five years). One important factor in NAV CANADA's decision to turn to multiple-media.com was the high-profile academic background of its founder, Renato Cudicio (who is known for doing international usability research on Web interfaces and productivity).  Says Renato, who will be travelling the country to garner information about users, their habits and preferences: "NAV CANADA is a major, very proactive organisation, and the perspective of contributing to its online presence in any way, shape or form is extremely stimulating."