multiple-media.com announced today that SECOR-TAKTIK had just launched on Blog.RiposteChine.com an innovative blog that is designed to offer Quebec SMEs reliable information and advice on ways to proactively deal with the current acceleration of the Chinese economy. This unique blog is driven by MMCM-Blog, a corporate blog solution recently released by multiple-media.com.

A few months go, SECOR-TAKTIK, a division of SECOR Consulting, Canada's largest independent strategic consulting firm, called upon the Montreal Web agency to create RiposteChine.com (litterally "Responding to China"). When multiple-media.com informed the site managers about MMCM-Blog, they quickly saw its advantages, particularly its ease of use and implementation, its protection of corporate data and its predetermined cost.

"The choice of technology is crucial", explained Renato Cudicio, president of multiple-media.com. "The first objective of a blog is to communicate. Many decision-makers prefer to see their resources focused on core business, rather than on the technologies that underlie this type of communication, which is understandable - after all, this is a fairly specialized area. That is why a turn-key solution with reliable support and clearly quantifiable costs proves to be a profitable option for most companies."

The blog trend is not losing momentum, quite the contrary, since two new blogs are born every second. Blogs have major positive impacts on businesses: an enhanced public profile, a renewed public image, closer relationshhips with customers and suppliers, shorter development cycles, and improved products. With quick ROI to top it all off, companies clearly have more than enough good reasons to start their own blog.

Being 100% Web-based, MMCM-blog requires no implementation on the company's infrastructure.  No specialized personnel is necessary to update the blog contents, and multiple media.com handles everything that has to do with technical support, security, availability and performances. MMCM-Blog can either be set up as a standalone or integrated with any technology already in place and it is a component of the CMS suite developed by multiple-media.com,. Finally, it carries a fixed licence cost and its quality-price ratio is excellent.

Launched hardly a month ago, MMCM-Blog is also used by CAA-Quebec to run a blog where the CEO publishes his impressions on "La Croisière du président", a yearly cruise that is managed by the well-known organization.

About SECOR-TAKTIK
A division of SECOR Consulting, Canada's largest independent strategic consulting firm, SECOR-TAKTIK helps SME and agency decision-makers improve their organisation's overall performance and revenues by supporting them with the know-how, methodology, and passion of a highly energetic and experienced entrepreneurial team.