Revamp of Quebec's Damage Insurance Chamber Web site

multiple-media.com is proud to announce that it has been chosen by the Chambre de l’assurance de dommages (ChAD) to redesign its Web site from top to bottom, in a project encompassing architecture, information organization, content, and ergonomics. Moreover, the organization, which has almost 14,000 members, plans to use MMCM, multiple-media.com’s proprietary Content Management Solution (CMS), to update and maintain the ChAD site according to current needs and events.

By renewing its site entirely, ChAD wants to give it a new life, with a more stylish look, and improve communications with its main target audiences. Therefore it has asked the Montreal Web agency to create a new architecture for the site, for a more intuitive user experience.

“Beyond technical know-how, I believe one of our agency’s major assets for this project was our added value in terms of communications”, said Renato Cudicio, president of multiple media.com. This is the result of us positioning ourselves as our clients’ ‘companions’ or ‘associates’, rather than mere providers. Moreover, this project allows us to both leverage our experience in the financial services sector and continue to develop our knowledge of this industry.”

A sizeable proportion of multiple-media.com’s customers belong to the insurance and financial services sector, e.g. ING Canada and Desjardins Securities’ Dalpé-Milette Group, to name but two, plus some thirty brokers in Quebec and Canada.

With some 400 pages in each official language, the new ChAD site – the graphic design of which is to be carried out by cri agency – will host an impressive quantity of information for the general public, as well as damage insurance professionals. A great usability challenge for the multiple media.com team!

ChAD
The mission of the Chambre de l'assurance de dommages is to ensure the protection of the public in the fields of damage insurance and claims adjustment. It also oversees the continuing professional training of more than 14,000 professionals (damage insurance agents and brokers, and claim adjusters), and supervises their professional practice.