Quebec Companies Yet Need to Discover YouTube’s Marketing Potential
The results of the latest multiple-media.com Barometer survey are crystal-clear: YouTube is part of the online marketing strategies of only 8% of Quebec companies.
So far, Quebec companies don’t use online video very much in their marketing strategies, according to the fourth monthly edition of the multiple-media.com Barometer survey. The survey interviews Marketing and IT executives working in Quebec companies with over 50 employees. In fact, only 8% of Quebec companies presently post videos on YouTube, the popular social media website.
Online video is increasingly popular and since YouTube is the undisputed North American leader of online video, the multiple-media.com Barometer team was curious to see if–and how–Quebec companies were using it at all. The results are crystal-clear: by not using social media websites in general–and YouTube in particular–to post their videos, and by not using adequate SEO (Search Engine Optimization) techniques, Quebec companies are missing out on a major opportunity to increase brand awareness and drive traffic to their corporate website.
“At a time where most Web strategies hinge on Search Engine positioning and visibility, if a company is not using online vide–and especially YouTube–coupled with a SEO angle, that should immediately raise a red flag, said Renato Cudicio, president of multiple-media.com and author of the fourth multiple-media.com Barometer.
Only 8% of Quebec companies post videos on YouTube
37% of Quebec companies interviewed have used videos in their marketing strategy before
53% of these use video to present their products and services
57% of those interviewed have no plans to include online video in their marketing strategy in the 12 next months.
This multiple-media.com Barometer about the use of online video reveals other interesting tendencies. For example, one out of two company networks does not allow users to access YouTube. Consult the complete analysis of the multiple-media.com Barometer for more information and visit our Youtube Channel.
The multiple-media.com Barometer The multiple-media.com Barometer was created to generate a better understanding of how Quebec companies integrate Web technologies into their marketing communication strategies. Every month, multiple-media.com takes the pulse of medium and large Quebec companies through telephone interviews with Marketing and IT executives. The maximum margin of error is 6.9%, 19 times out of 20 and multiple-media.com has partnered with BIP, a marketing research company recognized for its precision and extensive experience, to carry out these surveys. Main topics so far: how companies use–or not– emails, business blogs, and Facebook for marketing purposes.
multiple-media.com multiple-media.com offers integrated Web strategy, content and application development services, and differentiates itself, since its creation in 1997, through the higher quality of its client services, the reliability of its solutions, and the excellence of its productions, which efficiently integrate blend communication and technologies. The Montreal agency has developed several Web applications, including MMCM, a powerful proprietary Web CMS suite that allows non-technical users to securely build and maintain multilingual websites and portals in real time.
