New: Businesses Will Be Able To Assess Their Web Performance Thanks To a Management Tool Launched by multiple-media.com

Montreal Web agency multiple-media.com is proud to offer Quebec companies a new management tool they can download for free and use to measure and assess their Web marketing activities. multiple-media.com developed its Web performance indicator following a series of surveys it has carried out since the fall of 2009 with Quebec business leaders and IT and Marketing managers on how they use Web technologies for marketing purposes.

The series of surveys, called the multiple-media.com Barometer, lead to two major conclusions: First of all, a large majority of Quebec companies have not yet adopted Web technologies for their marketing activities, and very few plan to do so in the next 12 months. Second, only a small minority of companies who use social media actually measure the results they obtain through this marketing activity.

“After analyzing the results of the surveys we did about Facebook, company blogs, Youtube, etc., we believe we can tell why so few Quebec companies use the Web for marketing purposes,” said Renato Cudicio, president of multiple-media.com. “As far as we can see, the main obstacle to the adoption of various Web technologies for marketing purposes is the absence of reliable, user-friendly measuring instruments. Therefore, we’ve decided to do our share and offer Quebec businesses the opportunity to immediately download the beta version of our Web performance indicator.”

Thanks to the multiple-media.com Barometer, which comes under the form of an interactive checklist in Excel format, executives can find out–in hardly a few minutes–where their company stands on the scale of Web marketing activities.

“The first step, for a company, is to ‘run the Barometer’. The main thing is to assess its Web performance and then integrate it with the overall strategy. After that, a company is in a better position to improve its performance in terms of Web marketing because it will have identified its needs,” said Jean-Philippe Bédard, Manager, Web Solutions, at multiple-media.com.

multiple-media.com therefore invites Quebec companies and professionals to use the beta release of its Web performance indicator and post their comments and suggestions directly on the survey blog, at barometer.multiple-media.com.

The Web performance indicator can be downloaded free at barometer.multiple-media.com.

The multiple-media.com Barometer was created to generate a better understanding of how Quebec companies integrate Web technologies into their marketing communication strategies. Every month, multiple-media.com takes the pulse of medium and large Quebec companies through telephone interviews with Marketing and IT executives. The maximum margin of error is 6.9%, 19 times out of 20, and multiple-media.com has partnered with BIP, a marketing research company recognized for its precision and extensive experience, to carry out the surveys. Among other topics, the survey has looked into the way companies use–or not–emails, YouTube, Twitter and Facebook for marketing purposes.

multiple-media.com
multiple-media.com designs Web strategies and applications, differentiating itself since its creation, in 1997, through the high quality of its client services, the reliability of its solutions, and the excellence of its productions, which effectively blend communication and technologies. MMCM, a powerful proprietary CMS developed by multiple-media.com, allows non-technical users to securely build and maintain multilingual websites and portals in real time. MMCM-Blog is a multi-author, multi-lingual, corporate blog solution.