 | Friday, September 02, 2005
multiple-media.com Wins Van Houtte Account
multiple-media.com, an expert in the convergence of communications and Web technologies, has just won the competition to create and implement a new Web strategy for Van Houtte, a leading coffee roaster and one of Quebec's best known brands.
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The originality of multiple-media.com's
interactive marketing plan made it stand out from the
competition, and will allow Van Houtte to strengthen its
position in Quebec, its primary market, as well as
increase its Web visibility across all of Canada and the
U.S. multiple-media.com will help Van Houtte carve a
place for itself in the Internet market jungle, where the
coffee roaster wishes to expand its operations,
especially in the business coffee-break sector.
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"multiple-media.com is very proud of winning
this major account," said Renato Cudicio, president of
multiple-media.com. "Van Houtte represents the future of
long-established businesses, by finding a way to combine
tradition and cyberspace." Through innovative marketing
operations, multiple media.com will make Van Houtte's Web
site,
www.vanhoutte.com
, a supporting pillar of the
company's operations.
About multiple-media.com
Established in Montreal since 1997, multiple-media.com
offers a one-stop-shop for the implementation of Internet
strategies and the creation of Web applications. The company
differentiates itself through the quality of its client service
and the reliability of its solutions, based on a true convergence
of communications and technology.
www.multiple-media.com
About Van Houtte
Founded in 1919, Van Houtte is one of North America's
leading gourmet coffee roasters, marketers and distributors. The
company roasts and markets its gourmet coffees across Canada and
the U.S. through distribution channels that include coffee
services, retail stores, café-bistros, online shopping and
food services.
www.vanhoutte.com
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