The Montreal-based Web agency, multiple-media.com, which recently celebrated six years of operation, launched this week a platform for developing and managing company blogs. It is a system that is particularly relevant and effective in today's communications and marketing environment.

Many experts have stated that blogs are set to sweep the marketing and public relations spheres. Already, numerous businesses are launching their own blogs or preparing to do so. Their objectives are: build traffic to their site; raise their profile among search engines; expand business and partnership opportunities; and in the final analysis, increase sales. 

"The blog is a massive trend and an unstoppable phenomenon," explains Renato Cudicio, president of multiple-media.com. "In this age of Consumer Generated Media (CGM), blogs are taking the online community in a whole new direction, toward what is being called Web 2.0, which is characterized by interactivity and participation. The wave is starting to be felt, and we are offering businesses the know-how and technologies to position themselves profitably in this revolution."

MMCM-Blog is the most recent module of a suite of online content management applications whose flagship is Multiple Media Content Manager (MMCM). This user-friendly solution is currently being used by many companies in Canada. MMCM-Blog is thus based on proven technology and offers the same features: flexibility, ease of use and security of company data.  

Research indicates that the influence of blogs goes well beyond the sphere of communications. Since blogs permit any service to receive direct feedback from customers and even interact with them, the process of developing products, services and even a corporate culture is evolving toward greater transparency and openness.

Blogs also increase search engine visibility. Since the number of links to a site is an important factor in the relevance and order of search results, the more incoming links a given blog has, the better its page position will be.