multiple-media.com recently announced that it has succeeded - in only a few weeks - in building and launching 32 sites for as many insurance and financial services brokerages throughout Canada. This tour de force was made possible thanks to MMCM 6, the latest version of the online content management technology developed by the Montreal Web agency.

MMCM 6, a highly powerful web-based CMS (Content Management Solution), allows multiplemedia.com to offer brokers personalized sites but with access to common content.

"Brokers will have a wealth of syndicated content and various applications they can draw from", explains Renato Cudicio, president of multiple-media.com. "They will be able to update their site with content such as product information, FAQs, consumer tips and general information about insurance."

Each broker chooses from a series of templates and color schemes, and multiple-media integrates the content that is specific to the broker with information about products and services that vary according to the areas and the markets targeted by the broker, in French, English or both.

The main challenge, in this case, was to simultaneously manage and launch a large number of sites which had common content but were still very unique to each brokerage business. multiple-media.com manages the hosting and the technical support. Brokers who wish to do so can use MMCM, which requires no special Web technology expertise, to manage their site themselves.

Among the broker sites built and managed via MMCM are Macdonald Chisholm Trask Insurance (MCTI) ( http://www.mcti.ca) in Eastern Canada, Univesta ( http://www.univesta.ca), in Quebec, and Godfrey-Morrow ( http://www.godfreymorrow.com), in Western Canada.

Macdonald Chisholm Trask Insurance (MCTI)

Godfrey-Morrow

Univesta

MMCM 6, a major update
Officially launched early August 2007, this latest version of MMCM includes key functionalities that consolidate its position as leading CMS of its category: management of common and specific contents from a single interface; automatic deployment of differentiated contents on multiple sites; optimized indexing, for better search engine visibility. New safety and control features have also been added in order to exceed the expectations of the most demanding organizations.

About multiple-media.com
Created in 1997, multiple-media.com is a one-stop shop for Web strategy and application development. The Montreal company differentiates itself through the quality of its customer service, the reliability of its solutions, and the quality of its completed projects, which stems from an authentic convergence between communications and technologies.