Thanks to MMCM 6, the latest version of the online content management system developped by Web agency multiple-media.com, every business can now target different groups with personalized messages that are simultaneously deployed on Web sites that have vastly different looks.

"To understand the true nature of the changes introduced with MMCM 6, one has to consider its revolutionary capacities in terms of personalized marketing communications," explains Renato Cudicio, president of multiple-media.com. "This version offers Webmasters great possibilities by supporting the dissemination of a core content through several different sites that are tailor-made to target specific market profiles."

The new architecture supports content syndication, which involves an automatic personalization of core contents through various tags and graphic layers. Just a few months ago, such power and flexibility would have been unthinkable!

MMCM 6 opens fascinating new horizons for geolocalisation, ethnic marketing, and transnational site management. Typical users include national companies whose products or services vary according to each area and/or target market, and multinational companies who post syndicated content through sites with specific national and/or regional sections.

With these new functions, MMCM once more consolidates its position as a leading corporate CMS...