Guess who Built Intact Insurance's Website?

Formerly ING Canada, Intact Insurance underwent a complete re-branding last February and rolled out a major media campaign in October. Of course, the online branding of Canada's largest home, auto and business insurance company had to follow suit.

Last summer, multiple-media.com was awarded the much coveted–and highly strategic–task of creating the new Intact website.

The project

Among other things, Intact commissioned multiple-media.com to:

• Redesign the visual template from scratch
• Redesign the information architecture from the bottom up
• Create a whole new keyword and Search Engine Optimization (SEO) plan
• Localize content for every Canadian province through content syndication
• Manage all the content integration in both official languages

To top it all off, a very tight deadline was scheduled!

Results highlights

Despite considerable technical complexity, the new site sailed in on time and on budget–as is customary for projects at multiple-media.com.  Just like the various versions of INGCanada.com since January 2005, the website is powered by MMCM-CMS, our proprietary content management solution.

Highlights include:

• Thanks to our agency's built-in user-centric approach, visitors will never suspect they are surfing a mammoth of a website that weighs in at well over 1500 pages. (This is to be expected–Intact happens to be Canada's largest provider of property and casualty insurance in the country with over $4 billion in premiums.)
• As a result of the SEO strategy implemented by multiple-media.com, Google promptly awarded Intact prime positioning on its results' first page–even top tier–of search results for several key words.
• Throughout Canada, people who visit Intact's website in each province access localized syndicated information. 
• Finally, the support of Intact's IT and marketing departments was a key success factor of the whole project, actually making such an accomplishment possible!

As a conclusion

Since its creation in 1997 our agency has been involved with ING Insurance and we are more than proud of a seamless collaboration which allows us to carry on as a provider for Intact Insurance!