During the Holidays, a multiple-media.com team was in Paris for Louis Vuitton, shooting an event that launched the year of the 150th anniversay of the well-known French luxury brand.

For the last few weeks, the Louis Vuitton store on the Champs Élysée had been hidden by a giant travelling trunk designed as a screen behind which current expansion activities were carried on. A few minutes before midnight, the evening of the 31st, mountaineers came down the top of the building. In a true ballet, rappelling under the spotlights, they covered the trunk with a giant canvas bearing Louis Vuitton colors. On the strike of midnight, there was a laser show, Happy New Year wishes in all languages and champagne!

2004, which is to be a pivotal year in the life of the French corporation, will be interspersed with major events, notably the inauguration of some fifteen new stores – one of which will open on New York's Fifth Avenue – as well as the launch of a first line of jewelry stamped with the famous “LV”.

It was in 1854 that Louis Vuitton started the travelling trunk business that is now famous for its canvas monogram, which was created at the beginning of the 20th Century and is one of the most famous – and most often imitated – symbol of French luxury. The flagship of the French group LVMH (Louis Vuitton et Moët-Hennessy), Louis Vuitton now is a global business that owns over 300 boutiques on the five continents, with sales close to 3 billions of Euros.