Direction Informatique Publishes Feature Article About multiple media.com

The March 12, 2009, issue of Direction Informatique, Québec's leading IT magazine, contains a long and simulating article about multiple-media.com, based on an interview journalist Jean-François Ferland did with Renato Cudicio, president of th Web agency. The article, titled "The President's Choice", is posted on Direction Informatique's website (in French only). Here are a few excerpts.

Both the Web and organizations have been through a lot of changes since 1997, the year Renato Cudicio created multiple-media.com, which specializes in high-end custom solutions.

The Montreal agency designs and develops websites and web applications, and it manages mass email campaigns, plus it recently added blog management to its range of turn-key, in-house hosting services of tools and content.The company flagship, MMCM, a proprietary content manager developed in collaboration with agency customers, is now in its sixth generation. 

The agency mainly differentiates itself through its commercial positioning. (…) Cudicio emphasizes that since the very beginning his business philosophy has been to focus on quality rather than quantity.

“Customers have matured—and so has the industry”, says Cudicio. (…) They are much more qualified, and users are also a lot savvier.

“Our business model is to have a few, hand-picked customers and to keep them for a very long time. They stay with us because we offer a good return on investment.” (…)

Cudicio highlights the fact that Web projects are very labor-intensive for his multidisciplinary team. Key word referencing, for example, has an impact on targeted search results, while copywriting and relevant content research makes a favorable impression on users the customer wishes to draw in.

But for the agency’s president, the beauty of the Web is the potential it offers each organization to carve out its own niche, despite the large number of players. (…)

As Cudicio reiterates, it is more profitable to have a well-designed website that is frequently updated with relevant content than to add new, unproven technologies. As he puts it, “A lot can be done with traditional Web technology before you get into the riskier stuff.”