In a press release titled "More User-friendly than Ever!" CAA Quebec recently announced the launch of its new Web site, completely rebuilt by the multiple media.com team, focusing on best practices in ergonomics. Based on a thorough analysis of users' needs and profiles, www.caaquebec.com - which receives some two million visits a year - harmoniously integrates Web communication and technologies within a sleek and intuitive architecture.

"The site's new design and structure are based on the way people actually look for information on the Web, so that they can find it in a way that is simple, straightforward and intuitive," says Sylvie Lefaivre, Director, Marketing Communications, for CAA-Quebec. "CAA-Quebec is committed to meeting the needs of a diversified clientele for whom the Internet is gaining importance in everyday life."

The organization, which is well-known for its automotive services - and which is now just as active in the home, insurance and financial services sectors - chose multiple-media.com after an invitation-based call for tenders to which several renown firms responded. The Montreal Web agency was selected for the quality of its achievements and references, and for the way it is known to manage both budgets and timelines.

"We are proud to have worked on this Web site, among other things because the type of project CAA-Quebec entrusted us with is actually still quite exceptional," explains Renato Cudicio, president of multiple-media.com. "First, we were asked to create a truly user-centric design; second, the people at CAA-Quebec are qualified and competent, and they really wanted to understand the needs of the members and customers. They enthusiastically undertook a process that is fairly complex, yet vital for any organization seeking to put its members and customers first ".

Every month, hundreds of thousands of people visit www.caaquebec.com to register online, to download an itinerary, to find automotive tips and tricks voyage, or to locate a variety of informations such as the price of gasoline. They can also carry out numerous researches, and shop and book travel reservations.

The multiple-media.com team leveraged its vast knowledge and experience of eMarketing and utilisability to build the new CAA-Quebec web site. In close cooperation with CAA-Quebec, the Web agency re-created and re-designed the site, organizing it around a more intuitive information and design architecture.