SECOR TAKTIK, a subsidiary of SECOR, Canada's largest strategy consultancy firm, recently asked multiple-media.com, a company specializing in communications and Web technologies, to build RiposteChine.com (litterally "Responding to China"), an innovative corporate blog-site.

RiposteChine.com targets manufacturing companies, which are particularly vulnerable to the inroads Chinese imports are making into the Canadian market, with strategic information analyses and concrete examples, based on over 25 case studies.

"The Chinese offensive is already launched, explains Louis J Duhamel, the Secor-Taktik associate who is responsible for RiposteChine.com. The result is that Quebec has already lost 100,000 to 150,000 jobs. We should no longer fear on saying to what extent China represents a danger to the economy of a country like ours. Although current actions, such as tax credits on the purchase of new machinery are useful, they will never be enough. The message that we want to send is, 'Don't give up! You can differentiate your products enough to remain - or become - competitive enough'!"

The primary challenge, according to Duhamel, is the information deficit, which prevents companies from realizing the extent of the damage that is being done. This is why an initiative like RiposteChine.com is important and why it can play a key role through its innovative contents and the technologies it is based upon. Both a blog and a Web site, it offers users an opportunity to learn more about the issue of Chinese competition, to read or to download comprehensive documentation on the subject, and to comment the documents or the reactions of other users.

The "engine" behind RiposteChine.com is a corporate Web Content Management System (CMS) that was created and integrated by multiple-media.com. "RiposteChine.com is neither a standard corporate site nor a personal blog", explains Renato Cudicio, President of multiple-media.com. "A company blog-site like this one must be based on technology that is both safe and reliable, while offering enough flexibility to be integrated with the company's systems. Not only does the solution we offer answer these criteria, but it is based on solid technologies, such Java and XML, and it seamlessly integrates with transactional applications. Finally, it is affordable, since the advanced technology it is based on was developed in Quebec "

multiple-media.com's services also encompass communications consulting services since the Montreal company not only masters the technology but helps its customers define their needs in terms of Web communications: "Personal blog sites are being created in huge numbres, but there are much less corporate blogs, especially media-focused ones like RiposteChine.com", says Cudicio.

Representative of this "Web 2.0", media-oriented approach, is the fact that the editor of the site is none other than Alain-Marie Carron, a former journalist for Le Monde who held higher managerial positions for large communication groups such as Reader's Digest and Québecor Média. "RiposteChine.com will make it possible for company managers to keep current about the Chinese competition and to find out how they can turn this threat into an opportunity", said Carron.

The SECOR-TAKTIK initiative stems from a large-scale research about China that it carried out in 2006. The conclusions of another recent research will be disclosed in a lunch-conference by Louis J. Duhamel on May 24. Duhamel will focus on response strategies developed by companies from Quebec, Canada and Europe.

About SECOR-TAKTIK
A subsidiary of SECOR Consulting, Canada's largest independent strategic consulting firm, SECOR-TAKTIK was designed to respond to the specific needs of SMEs. It's mission is to help SME owners increase their company's overall performance and revenues by supporting them through its systematic approach, as well as the know-how and passion of a highly energetic and experimented entrepreneurial team.

About multiple-media.com
Created in 1997, multiple-media.com is a one-stop shop for Web strategy and application development. The Montreal company differentiates itself through the quality of its client services and the reliability of its solutions, which stem from an authentic convergence between communications and technologies.