EMAIL CAMPAIGN MANAGEMENT
At a few cents an email, the cost-effectiveness of an email campaign is no longer disputed. However, it must be perfectly prepared and orchestrated, tested and carried out, so that the right person gets the right message, at the right time.
The winning formula is a carefully measured mix of the following ingredients:
- Accurate market segmentation
- Savvy analyses and interpretation of available customer data (business intelligence)
- The right CRM or campaign management tools
You need the right kind of expertise and know-how, to blend everything together and:
- Make sure emails are sent without a glitch by using a flexible, reliable, robust and secure tool
- Do follow-ups (click-through statistics, fine analysis of behaviors, generated sales).
ING Canada and Van Houtte, for example, use multiple-media.com’s following services:
> Tell us about your project !
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