A User-Centric Approach

When we design a Web site at multiple-media.com, the end-user is our main concern. This kind of focus has allowed us to carry out many successful Web projects.

At multiple-media.com, designing an efficient Web site is not a mere exercise in aesthetics, relying on random inspiration, but a demanding operation based on a methodology that is defined by:

World-class standards (more precisley, ISO 13407)
Best usability practices
Extreme Programming (XP) software engineering

A development process that is aligned with users' needs, rather than technical possibilities–and also takes into account organisational constraints–guarantees superior results.

Yet the workflow used by multiple-media.com is also flexible and easy to implement.

All this explains why projects carried out for organizations like CAA-Quebec, the APCHQ and Van Houtte have been so successfull, not to mention:

A 12th place for CAA-Quebec in the 2008 Quebec Top 25 Secor/Trade consumer websites
A move from 17th to 7th place for Cogeco’s nation-wide Canadian website, rebuilt and redesigned by multiple-media.com, in the 2006 Quebec Top 25 Secor/Trade consumer websites
A special mention at the Quebec Usability Awards for The Montreal Heart Institute's Web site, in 2006

The advantages of a user-centric approach for customers

Visitors can accomplish whatever task brought them to the site (e.g. find information, buy a product, fill out a form, etc.) with optimal efficiency.
No matter where they are in the site, they know how to browse to get the information they're looking for.
The available information is clear and easy to read, and videos or movie animations blend in harmoniously.
The site respects diversity (age, buying patterns, and behavior).

The advantages of a user-centric approach for organizations

A higher conversion rate.
Daily updates and more significant website changes are easier to do, since the basic principles of the initial design remain relevant.
All in all, your site achieves its objectives goals, and good ROI makes it easier to obtain development budgets.

> Web Ergonomics